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Keeping Virginia Beach open for tourists is an unending job

The hospitality industry in Virginia Beach is working hard to rebound from the coronavirus pandemic.
Credit: AP
John Kelly drops off umbrellas at lifeguard stands along the Oceanfront on Wednesday, July 21, 2021 in Virginia Beach, Va. Even with staffing challenges this summer, Virginia Beach’s hospitality industry is determined to rebound from the coronavirus pandemic. Rolling out the welcome mat is the key to its success. (Trent Sprague/The Virginian-Pilot via AP)

VIRGINIA BEACH, Va. — Hosting millions of tourists in a beach town takes work. It begins before the sun rises and continues long after it sets.

Even with staffing challenges this summer, Virginia Beach’s hospitality industry is determined to rebound from the coronavirus pandemic. Rolling out the welcome mat is the key to its success.

Under a dark sky, crews comb the beach, erasing yesterday’s trash to start a new day with a clean slate. The shoreline awakens, and lifeguards climb onto their stands.

It’s all hands on deck to fulfill the wants and needs of tourists. Hotel housekeepers strip the beds. Shop managers restock beach umbrellas and chairs.

Then, as another summer day winds down, restaurants and bars prep for the crowds. The city’s peacekeepers gear up for a busy evening in the 40-block resort area.

As night falls over the beach again, the clock resets.

Author's Note: The video above is on file from July 1, 2021.

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