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Limited-edition candle made by Pharrell Williams' non-profit YELLOW, Norfolk's Ardent Candle for Giving Tuesday

The candle, dubbed "Loops," pays homage to the popular Kellogg's cereal Fruit Loops and has scents ranging from orange to cherry, lemon and more.
Credit: YELLOW

NORFOLK, Va. — Pharrell's education non-profit YELLOW has teamed up with the Norfolk-based Ardent Candle to celebrate Giving Tuesday with a limited-edition scent.

The candle, dubbed "Loops," pays homage to the popular Kellogg's cereal Fruit Loops and has scents ranging from orange to cherry, lemon, and more, according to the candle company. The candle's proceeds will go to improving the organization's YELLOWHAB micro-school in Norfolk.

YELLOWHAB students helped hand-pour some of the candles as part of the collaborative campaign. YELLOW said that purchasing the candle would help support their work.

“As a product of the Norfolk community, I get excited anytime we can give our students real-life, hands-on experiences and opportunities, which we do very often here at HAB,” said Dr. Eric Goodman, site director at YELLOWHAB. “Knowing that someone who doesn’t even live here will receive a candle that was hand-poured by some of our students—at a business that’s right in their neighborhood—just feels good.”

The website says that the 10-ounce candle has a 50-hour burn time. You can purchase your own candle on Ardent's site and learn more about YELLOW's mission on its website.

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