CHESAPEAKE, Va. (WVEC) — New shopping deals are coming soon to Greenbrier Mall.
Macy's is converting the first floor of its Chesapeake location into an outlet shop called "Macy's Backstage." The second floor will remain a traditional Macy's department store.
According to the retailer:
Macy's Backstage is operated by its own buying team who scour the world to find the most fabulous product at the best prices. This structure allows Backstage to deliver a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices and encourages customers to return often to find new treasures. The wide selection will include fresh product from both new and renowned brands. The outlet store will also carry apparel and accessory brands not currently available at full-line Macy’s, and each Backstage location is specially curated to deliver the perfect style for each community it serves. Shoppers should expect great savings on apparel for men, women and children, as well as amazing deals on an eclectic assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, accessories and active wear.
So far, Macy's has opened about 63 store-within-store locations allowing shoppers to visit both outlet and regular shopping experiences in a single trip. It will be the first Macy's Backstage location in Hampton Roads.
The Greenbrier Macy's Backstage is scheduled to have its grand opening on Saturday, August 18. There will be giveaways for the first 200 customers, and special events throughout the day.
Erin Murphy is at Greenbrier Mall in Chesapeake only because it’s the only place where she can get a specific item she needs. She prefers shopping from home instead.
"If it's online, I order it online, but sometimes if it's in-store only, then I'll make my way to the mall,” said Murphy. “Online rather than in-stores, because the options are more."
Macy’s spokeswoman Jacqueline King says the retailer is opening limited Backstage outlets, where the styles can't be purchased online.
"It's actually just an in-store experience, so that's why it's so special that we're opening it at Macy's Greenbrier Mall. Macy's Backstage concept is our Macy's off-price concept. So what you'll see, and some differences in our full line store, is that it's a shop within a shop. It's a simplified pricing, and I'm sure everyone will be very happy with the pricing that they see because it's very discounted,” said King.
Macy's itself is set to close 11 stores this year. Denise Flowers is glad Macy's is trying to get people back in the doors.
"But when you get big chains closing, the internet is taking over because you don't have to leave the house. That's the downfall of the online shopping, it literally steals jobs from the local people,” said Flowers. And Flowers can't wait for all the new items the outlet will bring.
"It brings more traffic into the stores, I am very hard to fit and Macy's seems to have the length, the size I need, and them bringing an outlet into the stores is just fabulous,” said Flowers.
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