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Local pooches competing in the Puppy Bowl

Every year, the channel 'counter-programs' the Super Bowl with about 90 pups from shelters and rescue centers around the country.

VIRGINIA BEACH, Va. (WVEC) -- Some local animals will be taking the national stage next month.

The Virginia Beach SPCA posted on Facebook saying some pups from their shelter will be competing in Animal Planet's annual Puppy Bowl.

Every year, the channel "counter-programs" the Super Bowl with about 90 pups from shelters and rescue centers around the country.

The goal is to promote adoption for families looking for a new pet.

Three dogs from the Virginia Beach SPCA will be featured this year: Bear, Queen Sheba, and Macchiato.

This is the first time ever the Virginia Beach SPCA will be represented.

"We're really excited about the exposure for the Virginia Beach SPCA as well as showing how wonderful our shelter dogs can be," said Mike Lawson, Communications and Marketing Manager at the SPCA.

The Puppy Bowl airs on Animal Planet at 3 p.m. on February 4, 2018.

The SPCA will host a watch part from 2:00 p.m. to 5:00 p.m. at the Smartmouth Pilot House.

All three dogs will be there and the public is invited.

Macchiato (left) and Queen Sheba (right) are two dogs from the Virginia Beach SPCA who will participate in Animal Planet's 2018 Puppy Bowl.

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